Cracker Barrel learned the hard way this quarter that nostalgia is not just a marketing gimmick — it’s the backbone ...

With a full grocery store, home goods shopping and a cafeteria counter, there's a whole world behind the gas pumps in front ...

Cracker Barrel's leadership received a failing grade in a proxy advisory firm's pay for performance metric last year before the company decided to move forward on an ill-fated rebranding effort. A ...

After backing away from a controversial logo rebrand loudly opposed by many right-wing influencers, Cracker Barrel also quietly made changes to its website this week.The Tennessee-based roadside ...

NOW THAT HAS BEEN TRENDING THIS WEEK. CRACKER BARREL SAYS IT IS RETURNING TO ITS OLD LOGO AFTER CRITICS PROTESTED THE COMPANY’S PLAN TO MODERNIZE ON ITS WEBSITE, CRACKER BARREL NOW SAYS IT WILL RETAIN ...

Like its namesake barrels that transported soda crackers until boxes replaced them, Cracker Barrel needed to change. Cracker Barrel Walmart Dunkin' Donuts Restaurant Brand ...

Cracker Barrel has quietly removed the Pride page from its website after facing consumer backlash over its rebranding efforts. The website link for Cracker Barrel’s Pride page, which used to boast ...

A week after a culture-war firestorm threatened to engulf its country charm, Cracker Barrel reversed plans to spruce up its vintage logo of an overalls-clad old timer leaning against a barrel. “Our ...

Just one week after Cracker Barrel debuted its new, simplified logo, the Tennessee-based chain announced it is “going away," and the "Old Timer" is here to stay. Last week, the iconic Southern kitchen ...

Just one week after revealing a new logo that was nearly universally panned, Cracker Barrel Old Country Store (NASDAQ: CBRL) announced on Tuesday that it was scrapping its plans to change the logo. On ...