The company agreed to roll out a new marketing plan for several of its brands, including Colgate, Tom's of Maine and hello.

POLK COUNTY, Fla. — The city of Lakeland unanimously voted on Monday to stop adding fluoride to its drinking water. Since November, Florida Surgeon General Dr. Joseph Ladapo has been urging cities ...

Clay – Bentonite clay is used in some toothpastes, like Earthpaste, for its polishing abilities and connection to digestive ...

Parents filed multiple lawsuits on Jan. 13 against toothpaste companies alleging that fluoride in their children’s dental products poses dangerous health risks. Michael Connett, lead attorney with law ...

Tooth decay is the most common health condition in permanent teeth worldwide, and many adults feel it each time a sip of cold water stings. A new study suggests toothpaste made from keratin could help ...

Looking for an effective, sustainable toothpaste? It might be on top of your head. Scientists have discovered that keratin, a protein found in hair, skin, and wool, can repair tooth enamel and stop ...

Utah recently became the first state to ban fluoride. This statewide legislation bans municipalities from adding fluoride to public drinking water. Many constituents see the action as a win for ...

There have been a lot of questions about fluoride since the Health and Human Services Secretary Robert F. Kennedy called for it to be removed from the water supply. But is fluoride actually good or ...

Marketing holds tremendous power over our lives, shaping everything from our purchasing decisions to our core beliefs in subtle ways that often go unnoticed. It has the ability to transform ordinary ...

The PSA comes from creators MeloDak (@melodak53), who are known to their followers for their funny posts. But six days ago, the creators posted a video calling out the brand Hello, which makes “vegan, ...

Fluoride is a natural mineral found in water, soil, and certain foods. It is often added to public water supplies and toothpaste to help prevent tooth decay. However, some people have questioned its ...