"It was obvious to us that the deal was working as good as it could be from the NBA's perspective," LaRocca told ESPN.

Elliott Hill, who assumed control of Nike on Oct. 14, spoke during a basketball-centered event at the brand's New York City ...

Nike and major sports leagues have a long history of working together, which continues to bond them to this day. Nike first ...

NIKE, Inc, the National Basketball Association (NBA) and the Women’s National Basketball Association (WNBA) today announced a ...

The newly signed 12-year agreement between NIKE, Inc. and the NBA, WNBA, and NBA G League marks a significant milestone in ...

Nike will design and manufacture team uniforms, on-court apparel and fan merchandise for a further 12 seasons.

With the key NBA renewal, Nike maintains its dominance in the US sports market as it also serves as the official uniform ...

Mumbai: Nike, the National Basketball Association (NBA), and the Women’s National Basketball Association (WNBA) have ...

Nike and the NBA have agreed on a 12-year contract extension that will keep the company as the league’s exclusive uniform and ...

Nike has reached a 12-year contract extension agreement with the NBA and WNBA as their exclusive on-court uniform and apparel ...

NIKE, Inc., the National Basketball Association (NBA) and the Women’s National Basketball Association (WNBA) today announced a 12-year extension of their ...

Nike has been the NBA’s global merchandise partner since the start of the 2017-18 season, after they struck a deal in 2015 to ...