LeBron James continues to dominate the NBA after two decades, investing heavily in training and recovery. Now, fans can ...

Boston Celtics star Jaylen Brown wasn't selected to suit up for Team USA in the 2024 Paris Olympics this past summer. Still, ...

Each year, First String donates funds to local basketball programs and selects one player from the boys and girls' teams to ...

Elliott Hill, who assumed control of Nike on Oct. 14, spoke during a basketball-centered event at the brand's New York City ...

Nike and major sports leagues have a long history of working together, which continues to bond them to this day. Nike first ...

As we prepare for tip off of the 2024-25 NBA season, we ranked the best signature basketball sneakers right now.

Explore Lakers Star LeBron James' Nike deal and other endorsements contributing to his $1 billion net worth and legacy.

In 2028, if I have to sign to Nike to increase my likelihood of playing USA basketball, I’ll pass. I think the essence—you ...

Jaylen Brown called out Nike earlier this year after he wasn't selected to represent USA Basketball at the 2024 Olympics.

In addition to her elite talent on the court, Clark is a revenue driving machine. She helped facilitate countless WNBA TV ...

Birmingham, Ala., Oct. 22, 2024 (GLOBE NEWSWIRE) -- Hibbett, in partnership with Nike, unveiled their new philanthropic initiative, First String, with a $50,000 donation to Wenonah High School’s boys ...

On Monday afternoon, the shoe giant announced a 12-season extension of its partnership with the two leagues, making Nike the ...