Each year, First String donates funds to local basketball programs and selects one player from the boys and girls' teams to ...

Elliott Hill, who assumed control of Nike on Oct. 14, spoke during a basketball-centered event at the brand's New York City ...

Nike and major sports leagues have a long history of working together, which continues to bond them to this day. Nike first ...

As we prepare for tip off of the 2024-25 NBA season, we ranked the best signature basketball sneakers right now.

Boston Celtics star Jaylen Brown wasn't selected to suit up for Team USA in the 2024 Paris Olympics this past summer. Still, ...

Nike has reached a 12-year contract extension agreement with the NBA and WNBA to continue to be the official global outfitter ...

Explore Lakers Star LeBron James' Nike deal and other endorsements contributing to his $1 billion net worth and legacy.

"We have some dope shoes out there. You don't want your shoe to be just another one," Wilson said during a media event Monday ...

Nike and the NBA have agreed on a 12-year contract extension that will keep the company as the league’s exclusive uniform and ...

In 2028, if I have to sign to Nike to increase my likelihood of playing USA basketball, I’ll pass. I think the essence—you ...

Mayor Randall Woodfin at First String Launch Mayor Randall Woodfin spoke to Wenonah High School students at First String ...

The Boston Celtics are not suffering fools as they see them lightly. Head coach Joe Mazzulla has put the media on notice and ...