Each year, First String donates funds to local basketball programs and selects one player from the boys and girls' teams to ...

Boston Celtics star Jaylen Brown wasn't selected to suit up for Team USA in the 2024 Paris Olympics this past summer. Still, ...

"The growth of the game [of basketball] has been massive. You saw everything around the participation and the viewership ...

Nike and major sports leagues have a long history of working together, which continues to bond them to this day. Nike first ...

"We have some dope shoes out there. You don't want your shoe to be just another one," Wilson said during a media event Monday ...

Explore Lakers Star LeBron James' Nike deal and other endorsements contributing to his $1 billion net worth and legacy.

Jaylen Brown called out Nike earlier this year after he wasn't selected to represent USA Basketball at the 2024 Olympics.

In addition to her elite talent on the court, Clark is a revenue driving machine. She helped facilitate countless WNBA TV ...

Suns exhibition at the Breslin Center, Michigan native Devin Booker gifted Michigan State basketball with custom Nike shoes.

In 2028, if I have to sign to Nike to increase my likelihood of playing USA basketball, I’ll pass. I think the essence—you ...

LeBron James appears to troll the Toronto Raptors in his latest shoe commercial for Nike by crushing a toy Raptor in a hydraulic press ...

There has been much speculation about why Nike has been slow to the punch of getting Indiana Fever superstar Caitlin Clark's signature shoe and apparel line out ...