When firms develop new products there are a number of steps they go through. From idea generation to prototype development to product development to commercialization to assessing the new product ...

With all AI related to New Product Development & Marketing, it’s early days full of experimentation & important learnings.

If one food and beverage company doesn’t act fast to get ahead of an emerging preference among consumers, another will—and that competitor will reap the benefits.

Software company Senspire demonstrated its all-in-one product development platform, Flavor Studio, at the Private Label Manufacturer Association event earlier this month, showing how product ...