The Southern restaurant chain said the new menu "celebrates more than 55 years of country hospitality and positions the ...

Cracker Barrel misread its own customer base — and our culturally sensitive times — in revamping its image, experts say.

Cracker Barrel revealed a new text-only logo as part of its brand refresh. The chain launched a fall menu with returning favorites and new comfort dishes. Country artist Jordan Davis will help kick ...

Cracker Barrel, a country-themed restaurant chain and retail brand for more than 55 years, has unveiled some new changes as part of a broader makeover. On Wednesday, the company announced its “All the ...

Cracker Barrel faced widespread backlash after unveiling a new, simplified logo. The restaurant chain has now issued a ...

Cracker Barrel stock plunged as much as 15% after the restaurant chain released a new logo that removes its long-time image ...

Southern restaurant chain Cracker Barrel admitted the launch of it's new text-only logo didn't quite go as planned. The ...

The restaurant chain's new CEO, Julie Felss Masino, laid out the argument to investors last year: Cracker Barrel’s customer traffic was down 16% compared to 2019. Research showed consumers thought the ...

Cracker Barrel reversed its new logo rollout, but its $700 million plans to modernized stores continues, threatening its ...

But the controversy continued. On Tuesday morning, Trump said via Truth Social that Cracker Barrel “should go back to the old ...

Steak 'n Shake criticized Cracker Barrel's new logo change, accusing the restaurant chain of abandoning its heritage by ...

Cracker Barrel is enduring a public relations crisis, but contrary to what some claim, it’s not about “going woke.” Unlike Bud Light or Target, whose recent controversies were deeply enmeshed in ...