The Southern restaurant chain said the new menu "celebrates more than 55 years of country hospitality and positions the ...

Cracker Barrel misread its own customer base — and our culturally sensitive times — in revamping its image, experts say.

Cracker Barrel revealed a new text-only logo as part of its brand refresh. The chain launched a fall menu with returning favorites and new comfort dishes. Country artist Jordan Davis will help kick ...

Cracker Barrel is serving up a redesign of its iconic folksy logo as something minimalist and modern, but some customers – and Wall Street traders – are sending it back to the kitchen. The 55-year-old ...

Cracker Barrel, which unveiled a logo last week without Uncle Herschel, has received quite a bit of pushback about its rebrand.

Cracker Barrel faced widespread backlash after unveiling a new, simplified logo. The restaurant chain has now issued a ...

Southern restaurant chain Cracker Barrel admitted the launch of it's new text-only logo didn't quite go as planned. The ...

Cracker Barrel reversed its new logo rollout, but its $700 million plans to modernized stores continues, threatening its ...

Cracker Barrel stock plunged as much as 15% after the restaurant chain released a new logo that removes its long-time image ...