Cracker Barrel misread its own customer base — and our culturally sensitive times — in revamping its image, experts say.

The Southern restaurant chain said the new menu "celebrates more than 55 years of country hospitality and positions the ...

Cracker Barrel Old Country Store Inc operates hundreds of full-service restaurants throughout the United States. The restaurants of the company are open for breakfast, lunch, and dinner, with menus ...

Cracker Barrel stock plunged as much as 15% after the restaurant chain released a new logo that removes its long-time image ...

It’s not just Cracker Barrel’s ill-fated logo change that has been irking customers — as corporate bean counters this year ...

Southern restaurant chain Cracker Barrel admitted the launch of it's new text-only logo didn't quite go as planned. The ...

Cracker Barrel faced widespread backlash after unveiling a new, simplified logo. The restaurant chain has now issued a ...

CBRL gears up to report fourth-quarter earnings. Menu innovation, AI-driven rewards and tariff headwinds are likely to shape ...

Cracker Barrel reversed its new logo rollout, but its $700 million plans to modernized stores continues, threatening its ...

Cracker Barrel, which unveiled a logo last week without Uncle Herschel, has received quite a bit of pushback about its rebrand.

The restaurant chain's new CEO, Julie Felss Masino, laid out the argument to investors last year: Cracker Barrel’s customer traffic was down 16% compared to 2019. Research showed consumers thought the ...

The family-dining chain may have moved too quickly to modernize, especially at a time when jittery consumers are craving ...