"In my opinion, it is okay to use natural or organic toothpaste, though it's not always ideal," Ilona Casellini, a dentist at Swiss Quality Smile in Los Angeles tells Bazaar.

P&G owns natural brands Burt’s Bees Purely White and Native Toothpaste. The new Colgate Zero products are clear in color, which the company believes will signal that they are free of artificial ...

Natural, eco organic toothpaste is growing more popular and we’ve got the lowdown on what it is, whether it really cleans your teeth and dentist-approved faves. Search. Entertainment; ...

Colgate has unveiled a line of organic, vegan, gluten-free products that have no preservatives, artificial flavors, sweeteners or colors. They sound like part of the latest natural food trend ...

If you're looking for a natural toothpaste with a little spice, Dr. Bronner's Cinnamon All-One Toothpaste is a top contender. This fluoride-free, vegan formula uses organic cinnamon oil to give ...

Much like Succession, padded hair bands and spin studios that feel like clubs, natural toothpaste is having a moment. Given the culture's dalliance with all things organic, 'clean' and ...