Search isn’t dying or being replaced. It’s fracturing. Consumers aren’t quitting search; they’re just seeing other people. Google still dominates, but it’s like that long-term relationship that’s ...

As people turn to AI for shopping research and recommendations in large numbers, brands will start optimizing for AI tools. Imad is a senior reporter covering Google and internet culture. Hailing from ...

People age 18-24 are now using generative AI tools, such as ChatGPT, nearly as often as Google to search for information,, according to recent research from Fractl and Search Engine Land. The report ...

In the world of tech, it’s rare to see a company say one thing and then do another without a good reason. For months, Google has maintained that its AI features, like AI Overviews and AI Mode, aren’t ...

LinkedIn reports that professionals trust their networks more than AI or search engines for work advice, with spending shifting to creators and community content. Professionals rely on networks first, ...

A peer-reviewed study finds LLMs often prefer AI-written content over human text in pairwise tests. LLMs show a greater preference for AI-written product descriptions compared to humans. This pattern ...

Google is pushing its experimental AI Mode in Search beyond simple summaries. Starting today, the company is rolling out more advanced agentic features that can handle real-world tasks, deliver ...

Google is quietly changing its AI Search to show more website links. The move is a response to concerns that AI is harming web traffic. Google’s new strategy includes link carousels and smarter inline ...

How consumers discover and engage with brands is fundamentally changing. With millions now turning to AI search platforms for instant answers and recommendations, your brand’s visibility and ...

AI search is evolving fast, but early patterns are emerging. In our B2B client work, we’ve seen specific types of content consistently surface in LLM-driven results. These formats – when structured ...

“Younger generations surveyed (Gen Z and millennials) don’t track that much lower for in-store purchases than their older counterparts (Gen X and Boomers),” noted Jon Copestake, Global Lead Retail ...

The benefits of artificial intelligence (AI) in the medical space are ever-growing, but evidence suggests it can also come with risks. A new study by European researchers investigated how AI can ...