Brian Niccol took on the role of Starbucks' chief executive in September of this year and has announced that he wants to look ...

Starbucks CEO Brian Niccol announced that he's looking to streamline the Seattle-based chain's menu, hoping to improve ...

Brian Niccol, who took over as Starbucks' chief executive in September, is out to tackle a major sales decline and says its ...

CEO Brian Niccol said the chain will address issues with its complex menu, pricing architecture and mobile order and payments ...

STARBUCKS has promised to make major changes to its menu and prices in an attempt to win back customers and boost dwindling ...

The new boss of Starbucks has promised to simplify its "overly complex menu" as the coffee chain attempts to win back ...

If you get sad every time Starbucks' seasonal fall goodies go away each year, you'll be tickled to learn that a fan favorite ...

Starbucks CEO Brian Niccol announced that the coffee giant plans to fix its menu and pricing as it seeks to boost traffic and ...

We’ve drifted from our core, and customers are visiting less often.” – Brian Niccol, the new Starbucks CEO, didn’t mince ...

Starbucks ‘Classic’ coffee menu features hot and iced coffee starting at ₹150 at a time restaurants and cafes feel the pinch ...

Starbucks CEO Brian Niccol said Tuesday that he wanted to make changes for the company's baristas by addressing staffing and ...

Starbucks also suspended its full-year fiscal 2025 guidance, citing its transition to new CEO Brian Niccol and to allow time ...