Implement OKRs to gain a critical advantage by focusing your Shopify brand’s efforts and outperforming competitors stuck in growth plateaus. Adopt the OKR framewo ...

Every startup begins with a big idea, but scaling that idea into measurable outcomes is where the real challenge lies.

Marketing operations professionals must learn a crucial skill if they want to help push their companies forward: strategic ...

Gift 5 articles to anyone you choose each month when you subscribe. If you want to know how not to measure progress, look no further than the Productivity Commission’s latest Closing the Gap report.

Designing that kind of pause isn’t a delay. It’s a choice. And in a world where performance is measured in speed, it might ...

The CMO role is evolving into CGO as companies demand accountability for revenue, data fluency, and business impact.

Even in the best of times, measuring the return on investment generated by events can be challenging for marketing teams. The conferences, tradeshows, and industry gatherings that provide structure to ...

Congratulations on your recent appointment as President of the African Development Bank (AfDB). I am writing to share four ...

Just under one month ago, on July 23, 2025, Amazon vanished from Google Shopping ads overnight. No trial, no warning, no phased retreat. One of the biggest advertisers on the platform simply stepped ...

AI systems need humans to guide them with the unique enterprise history, policies, changes, and institutional knowledge before they can produce real business value. Here’s the awkward truth about ...