How many phases is that? Bolstered by the success of the Barbie movie, Mattel is ready to turn all its toys into tales for the young and old. And while nostalgia is on their side, to a degree ...

Mattel is introducing its first Diwali Barbie doll, which the company says is being released as part of its “commitment to promoting celebrations of heritage.” The doll, unveiled Friday ...

For the first time ever, American toymaker Mattel has released a Diwali Barbie – just in time for Deepavali. Created in collaboration with famous Indian fashion designer Anita Dongre, Diwali Barbie ...

A new Barbie will help celebrate the largest Indian festival of the year. Mattel announced the release of its first “Barbie ...

Dongre never owned a Barbie in her life — until she received the opportunity to design one herself Mattel Inc. This new Barbie doll is ready to light up the Barbie-verse! Mattel is celebrating ...

When “Weird Barbie" became an unexpected breakout hit of the “Barbie" movie last year, Mattel kicked its new supply chain strategy into action. The toy maker accelerated the doll’s design ...

August 31, 2024--Mattel Inc.’s (NASDAQ: MAT) Barbie® unveiled the latest Barbie brand campaign titled "Give Limitless Possibilities™" today, alongside 2024 Barbie Role Model and WNBA legend ...

As it rolls out new animated series “Barney’s World” on Max and Cartoon Network and prepares a live-action “Barney” movie with Daniel Kaluuya, Mattel will be driving into live action non ...

Mattel’s new Barbie doll for its Styled by Design series is a Filipina doll by Filipino-American artist and designer Carlyle Nuera. According to Mattel’s website, Nuera’s design pays homage to his ...

"Seeing will be believing in a theater near you!" - Some Mattel marketing exec (probably). It’s no secret that Mattel laughed all the way to the bank last year thanks to the humongous box office ...