Bollywood celebrity couple Riteish Deshmukh and Genelia D'Souza were announced as the brand ambassadors for Pokémon GO.

The doll features Mariah Carey's likeness in a glittery red dress and arrives as the bestselling singer is set to embark on a ...

Construction activity has dried up around the Barbie theme park-anchored entertainment district proposed for Bonner Springs.

All I want for Christmas is…a Mariah Carey Barbie Doll. The limited-edition Mattel toy, made in the likeness of the ...

Mattel and Outright Games today launched Barbie Project Friendship, on the PC and consoles. Players can join Barbie “Malibu” ...

That’s all intentional. That music - how it makes you feel, and the visual it summons - was made to make you feel defiant. Like a soldier going into a skirmish where the odds are stacked against you, ...

Fancy joining Barbie and friends for a new adventure that focuses on Project Friendship? You can do so on Xbox, PlayStation, Switch and PC ...

Instead of relying on traditional selling seasons, more ecommerce brands are trying out flash sales and product drops, and ...

Mattel, Inc. (NASDAQ:MAT) shares are trading higher on Thursday. Analysts adjusted the company’s price target following the ...

You'll have to wait a little longer to ride Hot Wheels-themed roller coasters or hang out at Barbie's Beach House.

Analyst Alexander Perry from Bank of America Securities reiterated a Buy rating on Mattel (MAT – Research Report) and increased the price ...