AI won’t transform your marketing until your tech, teams, and processes align. Discover how to bridge the gaps and unlock full ROI. The post Breaking down silos to deliver AI-driven marketing at scale ...

Good Wolf Marketing & Technology in Clarkston was founded by Steve Pikor and Joe Sciacchitano to help businesses grow through AI-driven strategy, secure infrastructure, and custom-built software ...

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are ...

The digital marketing landscape is evolving at breakneck speed, driven by a wave of emerging technologies that promise to ...

As the digital landscape continues to evolve at a rapid pace, marketers and brands are facing new challenges and opportunities. The coming year promises a fresh set of trends, tools, and strategies ...

From mismanaging organic reach to letting AI dilute their brand voice, this article explores the key mistakes companies must ...

Cobalt Keys LLC, an email marketing firm, is one of the only organizations in existence to be a certified partner with both ...

Automotive marketing firm Mudd Advertising has acquired DealerTrend, a technology company known for its dealer websites, ...

AI improves efficiency. AI agents complement marketing automation by handling repetitive tasks and allowing teams to focus on strategic decision-making and creativity. Better campaign integration.

Frazier Miller is CMO at Wrike. Consumers like to feel a human connection to the brands they love. Whether it’s through empowering athlete endorsements like Nike or connection to an inspiring founder ...

We know that customer needs and preferences are constantly evolving and growing more complex by the day. That evolution is causing a ripple effect across partner ecosystems, creating a slew of ...

L'Oréal Groupe deployed Google’s Imagen 3 and Gemini multimodal models as part of its generative AI beauty content lab, dubbed Creaitech, to help its marketing team’s creative process and streamline ...