In June, London-based Dotdigital Group plc acquired Social Snowball for $35 million to integrate dedicated influencer and ...

AI won’t transform your marketing until your tech, teams, and processes align. Discover how to bridge the gaps and unlock full ROI. The post Breaking down silos to deliver AI-driven marketing at scale ...

When Chowbus shifted its focus from food delivery to full-stack restaurant technology in 2022, the move reflected a broader ...

Global report from Contentful and Atlantic Insights finds nearly half of marketers rank data analysis and interpretation as a ...

Marketers say accurate measurement is the most important element of a successful B2B multichannel marketing strategy, according to recent research from ActOn and Ascend2. The report was based on data ...

(Nasdaq: TTGT), ("Informa TechTarget"), a leading growth accelerator for the B2B Technology sector, today announced a 41% expansion of its proprietary intent data. Already named an established leader ...

At the database level, Shanghai Quzhi Network Technology employs a multimodal data storage solution: · PostgreSQL 14: Stores structured data such as user profiles and system configurations · MongoDB 6 ...

Vendors push unneeded upgrades, forcing marketing leaders into cycles of constant, costly replacements that solve nothing.

Thanx, the leading restaurant guest engagement and retention platform, today announced the launch of ThanxAI, a family of ...

Financial services brands are at a crossroads. The industry is shifting from tradition to innovation, causing many ...

When you tear down walls between Martech and Adtech, you get a clear view of each customer. Instead of guessing, you can see ...