Most businesspeople intuitively know that the key to successful marketing is having a marketing plan—a blueprint for action. However, many companies operate without one, focusing instead on the issues ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

Teo, T. and Zhang, A. (2025) Is Consumer Behavior the Final Conquest for the Metaverse: Are We Ready for It?. Modern Economy, ...

The success of pharmaceutical companies in developing drugs for treating and curing medical conditions is largely dependent ...

The U.S. sports landscape is shifting. Success requires understanding fans beyond viewership. Nielsen's U.S. Sports Fan ...

Q3 2025 Earnings Call Transcript September 11, 2025 Adobe Inc. beats earnings expectations. Reported EPS is $5.31, ...

For innovation to make a real impact, access must be embedded from the start into the development strategy. Building confidence in a new therapy depends on two critical factors: securing access and ...

The report "Data Center Immersion Cooling Fluids Market by Technology (Single-Phase, Two-Phase), Data Center Type (Hyperscale, ...

The Asia Pacific region, particularly Japan, is expected to lead growth with a 5.5% CAGR, driven by the popularity of natural ...

Vitamin-Enriched Dairy Products: Expected to hold a 31.5% value share in 2024, this segment is expanding rapidly as consumers ...