City officials are considering spending up to $200,000 to hire an agency to “develop and implement a comprehensive marketing plan.” Andy Resnick, the city’s spokesman, said his specialties are ...

The plan could have a lasting impact on everything from housing to growing the city's retail and manufacturing base, ...

Most businesspeople intuitively know that the key to successful marketing is having a marketing plan—a blueprint for action. However, many companies operate without one, focusing instead on the issues ...

In a world where machines can process infinite data points, will our greatest competitive advantage become our ability to ...

Silverback AI Chatbot has announced an update to its AI Agents framework, extending the platform’s ability to support ...

KFC U.S. on Monday announced Melissa Cash has been named Chief Marketing Officer, effective September 16. Cash will report to Catherine Tan-Gillespie, President of KFC U.S., who previously held the ...

At a time when many Australians end each day with little left in their tanks or pockets, Australian retailer Harris Scarfe is ...

Wescom Financial, a leading member-owned financial institution serving over 250,000 individuals in Southern and Central California, has appointed Albert Chang as Vice President of Marketing. In this ...

Prior to joining Publicis Groupe, Linsey Loy was with Publicis Digital Experience as Executive Vice President, Strategic ...

For many organizations, COVID-19 has turned the 4Ps of marketing—product, place, price, and promotion—into 4Cs: confusion, calamity, chaos, and complexity. The situation calls to mind Atul Gawande's ...

Cobalt Keys LLC, an email marketing firm, is one of the only organizations in existence to be a certified partner with both ...