B2C marketers do not know how good they have it. Although the definition of "the modern consumer" is always changing—and marketers are forced to change along with it—B2C marketers have a vast array of ...

A structured, multifaceted marketing program is essential for any business’s success. Devaluing marketing, underinvesting in ...

If you want to gain new customers and increase your revenue, you need to have a strong e-commerce marketing strategy. A ...

Content marketing is probably one of the most effective strategies for marketers today. Some 88% of B2B marketers use content marketing for their marketing efforts, as do 76% of B2C marketers, ...

10 Project Management Software for Marketing to Simplify Workflow in 2025 Your email has been sent See how top marketing project management software like monday, ClickUp, and Notion help marketing ...

Social media platforms are the perfect place to connect with your audience, boost brand awareness, and drive shoppers to your website. But, without a plan, it ...

Venkata Swamy, Chief Digital & Marketing Officer at HDB Financial Services, highlights how the company is building products ...

Influencer marketing has always been a slippery surface with no strict rules; what works today may not work tomorrow,” ...

The tech giant is expanding access to its Reels trending ads solution, which has already been utilized by brands including ...

There has also been an increased emphasis on performance marketing in recent times, the research suggests. Over the last year ...

Digital marketing agency Tech Bay Leaf‘s influencer marketing division, Connext, has emerged to address an important gap in ...