When it comes to their initial marketing effort, businesses may place a great deal of pressure on themselves. It is, after ...

Whether you're a true startup or evolving from a legacy entity, never overlook the importance of clarifying your “brand core.

Marketers plan the high-level vision, messaging, and execution of their campaigns in excruciating detail, aspiring to ...

Marketing experts lay out exactly how lawn care and landscape companies can target potential customers with marketing and ...

The Savannah Economic Development Authority shared branding for a new campaign to draw young professionals to Southeastern ...

Direct-sold advertising is a win-win for publishers and advertisers. Publishers get more control of how to package and price their inventory without as ...

A new social media marketing course at Mount Aloysius College this fall is giving students a real-world opportunity to market ...

The idea is that if you move your focus to attracting people, you’ll ultimately attract the companies: If you build it (the ...

In a long, data-infused, and fascinating research summary, Pierre Bouvard at the Westwood One Blog examines how media plans can grow sales without increasing their budgets. In a lengthy, data-rich ...

New Jobs in Crypto & Web3 Await! The Cryptopolitan Job Posting Newsletter is here with the newest career opportunities in ...

Greetings, and welcome to the Helen of Troy Second Quarter Fiscal 2025 Earnings Call. At this time, all participants are in a listen-only mode. A question-and-answer session will follow the formal ...

IAM union W24 President Brandon Bryant and 751 President Jon Holden at the center of "bad faith bargaining" allegation made ...