Cracker Barrel leaders said they expect a traffic slump heading into the rest of 2025 due to their viral logo change. Traffic for the first half of August was down approximately 1%, Craig ...

Ever wondered what Apple’s logo would look like if it made actual sense? I redesigned 100 of the most recognizable logos in the world—from Starbucks and McDonald's to Netflix and Shell—and sent them ...

As luxury automakers adapt to an electric future, they're updating the branding too. Compared to Jaguar, BMW's new logo takes a light touch.

Cracker Barrel shares slid Thursday after fourth-quarter earnings disappointed, after the restaurant chain's swift reversal ...

The Oregon Ducks are well known as the trend-setters for uniform fashion in college football. Oregon's newest release for their in-state rivalry game against th ...

Cracker Barrel has addressed its controversial redesign, as well as a Nashville billboard calling for the firing of CEO Julie Felss Masino. Here's what to know.

The New York Rangers unveiled some serious new threads Thursday to commemorate their 100th season in the NHL. The centennial ...

With Maverik rebranding Kum & Go stores across Iowa, its quirky moniker will soon be relegated to history books. Maverik is ...

Scotland-based law firm Shepherd and Wedderburn has recently been hit with accusations of logo plagiarism, with claims its design is strikingly similar to Serena Williams' jewellery brand. While the ...

“Continued harassment” alleged against a digital design company linked to Pakistani IT firm Abtach, which was banned by the USPTO in 2022. Register for free to receive our newsletter, view leading ...

A logo's evolution is never an accident. The history of the HP logo design isn't a “fascinating journey”; it's a masterclass in how a legacy tech brand maintains market relevance. Each redesign was a ...

Rebranding a company logo is a risky venture that can either rejuvenate a brand or lead to a public relations nightmare. While the goal is often to modernize and refresh the brand’s image, the results ...