The authors compare the application of two logit models for the analysis of qualitative marketing data. A weighted least squares logit model is compared with a maximum likelihood logit model different ...

R. P. Batley, J. P. Toner, M. J. Knight, A MIXED LOGIT MODEL OF U.K. HOUSEHOLD DEMAND FOR ALTERNATIVE-FUEL VEHICLES, International Journal of Transport Economics ...

An important feature of this method is that it yields correct standard errors for the marketing mix parameter estimates even if the assumed logit model specification is not correct. Empirical examples ...

Third, although mixed-model analysis is effective in correcting for many forms of confounding, performing careful data quality control remains critical to avoid false positives.