Nine months into her role as chief strategy and marketing officer, Jessica Jensen says it’s never been more necessary for ...

For legal marketers LinkedIn remains a valuable social media platform in the toolbox. And despite the buzz around newer platforms or shifting algorithms, its role in marketing has only grown more ...

Heading up brand and consumer marketing, Heather Freeland joins LinkedIn from her role as chief brand officer at Adobe.

In 2017, the business solutions team at LinkedIn published an infographic about how they use LinkedIn for marketing. This year, they've updated the content with new tips and ideas that highlight how ...

If you’re serious about maximizing your LinkedIn performance, video needs to be a part of your strategy, and this week, LinkedIn has shared some new tips on how to make the most of video posts, with a ...

Traditional education treats marketing as a creative discipline or a collection of disconnected principles or tactics. It ...

In this role, Subharun Mukherjee will lead global marketing strategy and execution spanning North America, Europe, Middle ...

Small businesses say good-ol' word-of-mouth remains the most effective marketing strategy, according to a recent report from Infusionsoft. Some 62% of small businesses surveyed cite ...

Traditional marketing is failing. Explore the Loop Framework to redefine your strategy and succeed in today’s AI-driven ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

Baveja’s career spanned over 16 years at Honda Cars India, where he rose to the position of Operating Head – Marketing & ...

New Delhi: LinkedIn has appointed Heather Hopkins Freeland as its first Chief Brand Officer, tasked with overseeing global ...