Nine months into her role as chief strategy and marketing officer, Jessica Jensen says it’s never been more necessary for ...

For legal marketers LinkedIn remains a valuable social media platform in the toolbox. And despite the buzz around newer platforms or shifting algorithms, its role in marketing has only grown more ...

LinkedIn is a powerful social media platform that according to its statistical data, reports to have more than approximately 332 million members by now. An ideal platform with a steady increase in the ...

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In the trendy, rapid-paced and enormously competitive commercial enterprise environment, the fusion of telesales and LinkedIn advertising can be a strong approach for corporations aiming to reinforce ...

In 2017, the business solutions team at LinkedIn published an infographic about how they use LinkedIn for marketing. This year, they've updated the content with new tips and ideas that highlight how ...

Heading up brand and consumer marketing, Heather Freeland joins LinkedIn from her role as chief brand officer at Adobe.

LinkedIn is a great place to grow your business. In the last 12 months, 93% of B2B marketers have used the platform the most to distribute content organically. LinkedIn also topped the same survey for ...

Think LinkedIn is just for business networking and job hunting? Think again. The platform is a great destination for both of those things, no question, but it’s also a smart place to focus at least ...

LinkedIn is now offering a free marketing certification program that anyone can take to become an accredited LinkedIn marketing expert. This program is for professionals who want to show that they not ...