The Levis logo is as recognisable a global brand as the likes of Coca-Cola, Apple, Nike but what do the symbols on the back of each pair of denims mean ? Always original. Since 1873.

Levi’s is not the only company that has a backstory behind its logo. HIDDEN MEANING The iconic Paramount Pictures logo , which shows a mountain with 24 stars, is shrouded in mystery.

Created as part of a rebrand for Levi’s back in 2011, Turner Duckworth decided to focus on distilling the Levi’s logo down to the red “batwing” design of the back pocket, which has been a ...

Logo Life, a new book by Ron van der Vlugt, compiles the stories behind 100 notable logos. Here’s a taste. Just how much a few of the logos have changed will surprise you. Apple’s, for ...

As Coca-Cola would well attest, you don’t meddle with the original. And now iconic jeans brand Levi’s is suffering a similar backlash after it unveiled a new ’90s-inspired logo.