Cairo's roads are seeing a surge in billboards, rising from 2,500 in 2019 to over 6,300 now, plus 300 new digital ads. This expansion ties to Egypt’s rapid transport network growth, contributing ...

WPP Media panel says AI will have an important role in the industry, while growth in AR and VR has not lived up to ...

America loves its green lawns. Roughly one-third of water used in U.S. homes is used outdoors, with much of that going to ...

For urgent care centers, winning patient attention now hinges on a smarter, more adaptive advertising strategy.

Ross Bjork, Ohio State University athletics director, joins 'Squawk Box' to discuss the changing landscape in college sports, revenue sharing, impact of NIL, investing opportunities from private ...

A fully automated Meta ad platform could reshape how agencies work and how campaigns are built, optimized and delivered, ...

Boost Ads, founded by India’s top Google Ads expert Anaam Tiwary, stands out as a leading performance marketing agency. Specializing in customized ad strategies, the agency focuses on delivering high ...

While the prevailing advice for advertisers to avoid CTV ad fraud is to go directly to streaming platforms, buying direct ...

As search shifts to prompts and conversations, advertisers must move beyond keywords. Google's AI Mode reveals where the next ...

"Rubber mulch is made from 100% recycled tires, keeping thousands of pounds of waste out of your landfill. Rubber mulch is ...

Curation has been a hot topic again this year for the ad tech industry. As the landscape becomes more difficult to navigate, ...