From its cult following to product flops, here is everything you could ever want to know about Costco's popular house brand, ...

If you're a Costco shopper, you know the Kirkland brand is what members are reaching for. In fact, the Costco must-buys that fall under this umbrella have been valued at about $75 billion.

The Costco house label has, for many, become a byword for quality, with many such products serving as high-end subs for bigger brand names. If you've tried Costco's Kirkland canned tuna ...

Uncover the best-kept Kirkland brand secrets hiding on Amazon.

When it comes to private label brands, few can hold a match to Costco's Kirkland Signature. It does an excellent job debunking the myth that in-store labels are inferior to name brands.

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