No matter how much we advocate the science of marketing, its art has not disappeared. Take the balanced scorecard, for instance. In the tradition of marketing creativity, a graphical document—the ...

Firms that fail to shine light on their dark data risk ceding the high ground in insights and inviting risk exposures lurking ...

随着2025年时间步入第三季度尾声，新势力车企上半年的销量成绩单逐渐清晰。近日，一份基于各车企公开发布数据及上市公司公告整理的“2025年1-8月新势力车企累计销量榜单”在车友圈引发关注，其中小鹏汽车以77.6%的年度计划完成率意外登顶，打破了不少人此前对“零跑领跑完成率”的预期，也让“车企年度目标设定是否合理”成为行业内外讨论的焦点。从榜单数据来看，1-8月新势力阵营的销量表现与目标完成情况呈现 ...

TV viewing habits are changing dramatically, and these trends have only been accelerated by COVID-19 – but Intouch’s Justin Chase says that pharma is still stuck in a traditional advertising mindset.

Beko CEO Hakan Bulgurlu shares how the company is scaling sustainability worldwide, driving innovation, circularity and low-carbon solutions across markets ...

Marketing and advertising agency AV Communications (AVC) has launched a new Cultural Intelligence Framework for influencer ...

Discover Clear Channel Outdoor's 2025 growth strategy—digitization, AI, and U.S. focus—driving revenue, innovation, and deleveraging.