From slam dunks to signature scents, Shaquille O’Neal’s latest venture proves fragrance can be powerful, personal, and ...

Shaquille O’Neal has added plenty of titles to his name since leaving the NBA: TV analyst, DJ, restaurant owner, investor.

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NBA Hall of Famer Shaquille O'Neal is releasing his own self-named fragrance, Shaquille O’Neal exclusively at JCPenney ...

Former basketball star and TV personality, Shaquille O’Neal, debuted his first fragrance. This “sophisticated eau de toilette ...

Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping. A Nike display at JCPenney. Michelle Wlazlo, brand CEO of ...

Beauty retailer Ulta Beauty will open a new location at Westdale Town Center in the first quarter of 2026, the shopping ...

Legendary designer Bob Mackie — who has created clothes for the pop star herself — has partnered with JCPenney to launch a ...

The former basketball star and TV personality’s new scent for the ‘modern man’ marks the first fragrance arm to his expansive ...

South Carolina natives Ellen and Ione co-founded Rucker Roots in 2015. Both working mothers of young children at the time – ...

'It’s strong, smooth, and leaves a mark, just like I aim to do in everything I take on' Shaq said. NBA Hall of Famer Shaquille O’Neal is releasing his own self-named fragrance, Shaquille O’Neal at ...

Shaquille O'Neal announced that his first ever fragrance will be available exclusively at JCPenney starting Sept. 3.