It Cosmetics launched its new Do It All Radiant Concealer that mixes skincare perks with a makeup necessity. Here’s where to find it. Updated: Jul. 03, 2025, 10:31 a.m.

IT Cosmetics, the pioneering makeup and skincare brand known for its transformative products, announced today the launch of its new Do It All Radiant Concealer, a 4-in-1 serum concealer that doesn ...

Ask any beauty editor for their best foundation recommendations and I guarantee you, IT Cosmetics CC Cream will feature in their top three. Having launched onto QVC back in 2016, the lightweight ...

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The It Cosmetics CC Nude Glow Lightweight Foundation is used by Meghan Trainor and has gone viral on TikTok. It is formulated with niacinamide and hyaluronic acid for skincare benefits, plus SPF ...

Parks also approves of the shade range of the IT Cosmetics product as a "brown girl" — it comes in more than 20 shades — because she says she didn't play with makeup when she was growing up ...

As a beauty reporter and cosmetics fanatic, I'm always trying new products. And though it's an expensive hobby, it's one I really love. That said, the internet is constantly influencing us to try ...