Duracell contested claims that Energizer Max outlasts Duracell Power Boost batteries by 10 per cent, that it “beats” Duracell, and is “proven to last longer” in the ongoing power struggle ...

One YouTube ad features Energizer’s mascot, the Energizer Bunny, engaging in a head-to-head showdown with a battery that looks like a Duracell battery. “There’s no competition.

When it comes to shopping for household essentials like batteries, you may think it doesn’t matter where they come from, as long as they work. One expert says you might want to think again. If you buy ...

NEW YORK, June 16 (Reuters) - Duracell has sued Energizer, accusing its rival of misleading consumers in a nationwide TV and online ad campaign about whose alkaline batteries last longer. Sign up ...

Duracell has sued Energizer, accusing its rival of misleading consumers in a nationwide TV and online ad campaign about whose alkaline batteries last longer. In a complaint filed in Manhattan ...

Energizer MAX outlasts Duracell Power Boost by 10%,” the ad says. “No fluff, just facts.” Duracell is seeking to halt Energizer’s ads and for Energizer to pay monetary damages.

Duracell has sued Energizer, accusing its rival of misleading consumers in a nationwide TV and online ad campaign about whose alkaline batteries last longer. In a complaint filed in Manhattan federal ...

Energizer MAX outlasts Duracell Power Boost by 10%,” the ad says. “No fluff, just facts.” Duracell is seeking to halt Energizer’s ads and for Energizer to pay monetary damages.