Neuroscience helps us marketers understand customers' behavior by giving us deep insight into what works and what doesn't in persuading our customers to buy a product or service. Neuromarketing, the ...

People today are completely bombarded by messaging via a growing number of media and platforms—TV, smartphones, Internet ads, social media, billboards—that it's hard to measure. But the modern ...

Prompt engineering in modern hotel management is recognised as a strategic competency that enables a shift from passive ...

Smith, Z.Z. and Brownlow, S. (2025) Facing Our “Inevitable End”: The Effects of Death Thoughts on Environmental Attitudes and ...