EFSA's GMO panel has issued a positive opinion on the safety of Impossible Foods’ flagship heme protein ingredient.

Impossible Foods Inc. obtained a second food-safety clearance in the European Union, bringing the company closer to selling ...

"We remain really proud of our nutrition story." Major health organization certifies Impossible Foods' new 'beef' product for ...

Which came first—Beyond Meat or Impossible Foods? While the Impossible Burger trailed behind the first iterations of Beyond Meat products, the San Francisco-based company is still very much a ...

chief demand officer at Impossible Foods, tells Green Queen. “It’s important that we’re educating consumers about the nutritional value of our products so they can understand how it might fit into ...

CEO Peter McGuinness told Food Dive his main focus was to get Impossible’s name and products out to more consumers and to have more fun with the brand. “You don’t get a second chance at ...

especially with our more health-forward products like Impossible Lite Beef,” Sherene Jagla, chief demand officer at Impossible, said in a statement to Food Dive. Impossible has lately refocused its ...

The products that were out there were very good at serving their target customers — someone who was looking for meat replacement — and they were terrible at winning over hardcore meat consumers. I ...

Working with trusted organizations like the American Diabetes Association and the American Heart Association helps us clearly demonstrate how products like Impossible Lite Beef are healthy options for ...

In 2019, the Impossible Burger was a megahit when it launched at Burger King. Impossible Foods products are available at thousands of restaurants worldwide and in regular grocery stores. Biochemist ...

That said, vegan and plant-based products appeal to a much broader audience than just those avoiding meat and animal products. This is especially true for meat substitutes. Pat Brown, founder of ...