IPG Mediabrands has maintained its position as the leading media network in media research company Recma’s latest qualitative ...

IPG Mediabrands won the account from long-serving ... that will utilise expertise and proprietary tools from across the Mediabrands’ brand portfolio. It is thought DuluxGroup spends about ...

Interpublic's marketing intelligence company Kinesso has launched the 'Experimentation Lab', a platform on which marketers ...

Are you a print subscriber? Activate your account. 37 min 58 sec ago By Tim Nudd - 1 hour 18 min ago By Brandon Doerrer - 2 hours 10 min ago By Ad Age Staff - 2 hours 51 min ago By Asa Hiken - 2 ...

Thousand Oaks, CA-based biotechnology company Amgen has selected IPG Mediabrands to handle its U.S. media agency assignments after a formal review that began earlier this year. Incumbents included ...

At the final show of The Drum Awards Festival 2024, we find out who took Holding Company of the Year, Network Agency of the Year, Advertiser of the Year and Independent Agency of the Year.

The Power of Outdoor Experiences’ was held on Sept 23, at TGV 1 Utama, and brought together media partners, clients and ...

Are you a print subscriber? Activate your account. By Mikey Garcia - 41 min 54 sec ago By Adrianne Pasquarelli - 1 hour 4 min ago By Ad Age and Creativity Staff - 1 hour 13 min ago By Brandon ...

Interpublic Group (IPG) has launched an identity resolution cloud application aimed at integrating brands’ cloud ecosystems. The Acxiom-powered tool will unite data, media, creative, and production ...

Mars has launched a global review of its agencies, encompassing media, commerce, social media, brand, PR and influencer ...