Unity has fully migrated its ads network to the new AI ad platform Unity Vector, with all iOS and Android traffic now running on the platform. The move was completed ahead of schedule, after Unity ...

Introducing the benefits of in-game items, encouraging longer player sessions and rewarding the most valuable users are just some of the areas developers may be neglecting in their freemium games.

So Google Play’s second birthday was for better or worse a major bust. At least from the consumer side of things. Can Amazon do better with the sale they are having to celebrate its Third Birthday?

Apple has defended its In-App Payments policies to the government of Japan, insisting that it is more than a payment processing feature, and that its App Store commission rates are "reasonable." The ...