In the do-it-yourself culture born of The Great Recession, making things yourself is chic, and Howcast finds itself in the zeitgeist sweet spot. It has more than 100,000 videos on its site so far—some ...

Almost 3 million people clicked on a YouTube video showing viewers how to moonwalk like Michael Jackson. More than a million have checked out how to make a fireball in the past two months. And more ...