First among the priorities for planners is their ability to produce a document that hits the pain points for the company. These are the ‘output’ areas of the plan.

A good business plan requires you to think through your goals, audience, competition, finances and logistics before you spend ...

How to Write a Vision & Scope Document. Vision and scope documents define what your customer or company has in mind as well as describe the work process necessary to reach that vision. For example ...

A business plan is a document that explains what a company’s objectives are and how it will achieve them. It can address marketing, financial, and operational objectives.

How to write a defense strategy that sticks Seek clarity always, specificity sometimes—and produce a yardstick that can be used to measure decisions.

How to Write a Marketing Strategy Report. Your marketing strategy report can determine whether your company continues with an existing strategy or switches to another one.