A personal mission statement is a written declaration of our unique direction or purpose. This statement makes it clear not just what you intend to do in this world, but how you intend to do it. It's ...

What comes to mind when you think of a mission statement? Many of us might think of corporate websites or self-help books, or the kind of tagline you might put in your LinkedIn bio. But a mission ...

We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. For those who have started – or want to start – a business, writing a mission ...

I want to show you why most mission statements are so terrible. Let’s say you founded a pizza parlor. And your first idea for a mission statement is something like this: “Our mission is to serve the ...

Every company needs a mission statement to determine why they are in the business and what purpose they hope to achieve. A mission statement is a description or a short paragraph that concisely ...

You’ve heard of a business mission statement – but have you also heard of a content marketing mission statement? This is an important piece of text that should head up your content strategy. Outlining ...

“We must all efficiently operationalize our strategies,” Weird Al declares in his new video, “Mission Statement.” The song, brilliantly written in the style of two mashed-up Crosby, Stills, & Nash ...