A personal mission statement is a written declaration of our unique direction or purpose. This statement makes it clear not just what you intend to do in this world, but how you intend to do it. It's ...

While it’s not a requirement for a business to have a mission statement, a company that takes the time to create one is able to communicate the organization’s purpose and values to all shareholders, ...

You’ve heard of a business mission statement – but have you also heard of a content marketing mission statement? This is an important piece of text that should head up your content strategy. Outlining ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

Your company mission is the North Star of your business, guiding each and every decision you make. Writing one, therefore, isn’t just about creating a clever slogan or summarizing your goals; it’s ...

In Start Your Own Microbrewery, Distillery, or Cidery, the staff of Entrepreneur Media Inc. and writer Corie Brown with Zester Daily Contributors explain how you can get started in the craft alcoholic ...

Let’s call it what it is: organizational theater. Enormous time and energy go into crafting the perfect string of aspirational words, but rarely are those words embedded into actual behaviors, ...

At multiple points in your life, you will need to take action to transition from where you are to where you want to be. This process is layered and time-consuming, and getting yourself to stand out ...

A lot goes into building a company before it ever makes a sale — from brainstorming the idea to developing a business plan and crafting a go-to-market strategy. Whether you're launching a physical ...