Testing with real users before launch ensures technology and processes actually work. Do not skip this part of change management.

We've focused on getting the tests setup, which includes deciding on a specific thing to test, when and where to conduct the user study and what type of users to study. We then covered actually ...

Usability testing is a technique used to help discover problems or bottle-necks in your design. But there are different types of user testing that suit different types of goals. Scripted or un ...

As consumer behavior and sentiment shift, split tests can be run and materials modified to better speak to the needs and desires of prospective customers or clients.

The new Google mobile testing tool is an easy (and free) way to make sure that your users aren't bouncing off of your website. Learn more here.

A/B testing (split testing) is the process of setting up two versions of one page, and testing which page outperforms the other. Here's how to do it right.

Blok allows developers to use AI to simulate different user personas to test an app's features and learn how to make their apps better.

Millions of people use mobile and desktop apps every day--usually without thinking about the behind-the-scenes work that went into creating them. And though users certainly notice when a bug makes ...