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The iQOS is championed by Andre Calantzopoulos, Philip Morris International's chief executive, who in media interviews makes the point that he smokes the device.
IQOS devices heat specially designed tobacco sticks without burning them to release tobacco flavour with no fire, no ash, and no smoke.
Philip Morris is putting out a new product that's somewhere between a regular cigarette and an electronic one. Here's what we found.
Philip Morris International began selling its IQOS heated tobacco device in Austin, Texas on Thursday for $60 a piece, an executive told Reuters, kicking off efforts by the world's largest ...
TOKYO/NEUCHATEL, Switzerland (Reuters) - In seeking regulatory approval for a new smoking device called iQOS, Philip Morris International Inc is claiming the electronic gadget is less likely to ...
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