Excel has a versatile If, Then function built right into it. We’ll show you how to use the IF function in Excel with a number of helpful examples.

If you have several remarketing audiences created, contributor Joe Martinez explains how to use IF functions to advertise to each user group depending on where they might be in your sales funnel.

AdWords IF Functions help you customize ad text to personalize your paid search ads. Here's how they work, and how to use them to target audiences to drive more conversions.

If you need to conditionally split values into multiple columns in Microsoft Excel, consider using the IF() function. Here's how.

The IF function is one of the most flexible functions in Microsoft Excel and has a range of uses that can be helpful in comparing data entries and isolating specific data points. The IF function can ...

When to use the SUMIF function There are so many use cases for using the SUMIF function that it would be impossible to list them all.

Formulas are powerful tools for performing calculations and analyzing data in Excel. In this beginner’s guide, you’ll learn how to use formulas and explore some popular built-in functions.