Data analytics are constantly evolving and becoming ever more relevant in today's marketing. In my own experience helping companies across industries refine their digital marketing, I have seen how ...

Have you ever wondered how some apps seem to know exactly what their users want, delivering seamless experiences while driving growth and engagement? The secret often lies in data—specifically, how ...

With the rise of AI tools and large language models (LLMs) like ChatGPT, understanding and segmenting traffic from these sources in Google Analytics 4 (GA4) is more important than ever. This guide ...

Google has released an open-source tool that lets large language models like Gemini connect to Google Analytics, enabling natural conversations with your data. Google’s new open-source tool lets AI ...

In the last year, a swell of privacy-focused website analytics platforms have started to provide an alternative to Google's tracking behemoth. Ex-Googler On 4 Ways Designers Can Help The Working World ...

Google added a new developer document and video explanation on how to use Google Analytics data and Google Search Console data together. One of the biggest confusions I see is when people try to ...

Increasingly, websites are evolving into ecommerce platforms. This shift alters the role of analytics platforms from simply being diagnostic tools or means for measuring page views to vital ...