What's the best way to put big data to use to make marketing seem more like a service than an intrusion? IBM's Anjul Bhambhri explains how.

Big data is the trend that is taking over the world of business. Quantity over quality reigned supreme for a short period of time, before companies started to take a long, hard look at the ...

Drowning in data is not the same as big data. Here's the true definition of big data and a powerful example of how it's being used to power digital transformation.

IT big-data analytics has emerged as the new IT operations-management approach of choice, promising to make IT smarter and leaner.

Rebecca Barnatt-Smith gives insights into using big data and analytics for improved customer acquisition and retention.

Your web analytics data should account for visitors from each channel (online and offline), the cost of acquisition, sales, leads, and company money saved. All of these metrics must be measured by ...

How Big Data Works Following the 4 V’s of big data, organizations use data and analytics to gain valuable insight to inform better business decisions. Industries that have adopted the use of big ...

Whether you’re just starting to use, thinking about using, or already actively collecting big data you’ll want to consider these best practices as a part of your strategy. Often times businesses start ...

By using big data analytics in your planning and decision-making, your company will be well-equipped to solve today’s advertising problems and anticipate tomorrow’s challenges.

The best way to get acquainted with big data is to identify a single simple problem within your company and use data to help you decide how to address it.