On the Single Grain blog, we’ve talked a lot about the power of Google Analytics in general terms with the following posts: But today, I want to take a look at a more specific application of Google ...

Installing Google Analytics on your site allows you to track how well you are bringing potential clients to the site and your success in converting users into clients—and it’s free to use.

Google Analytics is an incredibly valuable tool for businesses of all sizes. However, because of the complicated terms and metrics involved, it can be challenging to understand. This guide will ...

Google Analytics 4 (GA4), previously named Universal Analytics (UA), provides flexibility in the way you track and collect data on your website or in your mobile app. It gives you insight into how ...

Event tracking is one of the most useful features in Google Analytics. With just a little bit of extra code, you can capture all kinds of information about how people behave on your site. Event ...

10 Google Analytics Custom Events That Track the Untrackable Custom events require equal parts strategy and technical know-how, and will unearth troves of user engagement and conversion data. Here's a ...

Google Analytics does not track data in real time. There is a delay of approximately 24 hours between site activity and the data displayed in your Google Analytics dashboard.

Discover a powerful tool to help you deepen your understanding of how visitors are getting to and using your WordPress-powered website. Google Analytics is a free comprehensive tool that allows you to ...

The default Google Analytics code tracks how your website visitors interact with your website's pages, but it doesn't track clicks on links within the pages. To track affiliate links or any other ...

Most web analytics systems don't report on organic search traffic from emerging search engine blekko. Learn why and see two different solutions for Google Analytics.