This article explores how to nurture potential B2B clients through the awareness journey, from Marketing-qualified lead to Sales-qualified lead.

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Josh Lewis, U.S. president, MCS Software, talks about the new Mobile App and Resource Planner tools; partnering with rental ...

When a company connects with customers’ emotions, the payoff can be huge. Yet building such connections is often more guesswork than science. To remedy that problem, the authors have created a ...

Salesforce CEO Marc Benioff defended enterprise software and applications in the AI era, saying that LLMs help extend and ...

From new security threats to how AI is changing our jobs and even our personal lives, there’s a lot to unpack. TechCrunch AI News is a great place to get the latest on all of it, covering everything ...