Thinking of opening a coffee shop? The pros share what they wish they knew before making the leap, from pop-ups, budgets, leases, and timelines to make your coffee shop dreams come true.

Natalie Cusson is a small business owner with over 15 years experience in the creative arts. She's worked on ad campaigns for many trusted brands such as Nike, Subaru, Polaris, Red Bull and ...

00:00 Opening Highlight 01:37 Interview with Mark: Background and Vision 02:23 Creating a Community-Focused Coffee Experience 06:04 Challenges and Successes in the Coffee Business 10:08 Sustainable ...

The owners began their businesses with no college degrees and 100 percent grit. A visit from the TikTok food critic Keith Lee also helped. By Mercedes Lilienthal This article is part of a series on ...