This article describes Google Analytics and how to use it to understand better how your business website is performing.

Google Ads now lets Demand Gen advertisers see separate performance metrics for YouTube In-Stream, In-Feed, and Shorts.

Judge Amit P. Mehta said the company must hand over some of its search data to rivals, but did not force other big changes ...

Set your preferred sources on Google Search to see news and updates from your favorite sites under “From your sources” on both mobile and desktop.

In February, DOGE affiliates at the SBA set up an X account and solicited whistleblower complaints. “It’s like having a crazy ...

Business-to-business (B2B) ecommerce is one of the fastest-growing sales models, with more than half of lB2B transactions ...

For the uninitiated, Google Alerts allows you to monitor the internet for search terms and content you might be interested in. Google Alerts can prove a useful solution to staying up to date on ...

Google Ads announced new features "aimed at bridging this gap" between your advertising across both your website and app.

Apple is set to debut a new web search feature powered by Apple Foundation Models, which can also utilize Google's Gemini to ...

Add Android Authority as a preferred Google Search source to see more exclusive reports and expert analysis, and support us in the process!

Google is rolling out its Preferred Sources feature in the US and India. Here's how you can take back control of your Google Search results.

Ryan Jones, marketing manager at UK-based SEOTesting, has been providing valuable insights on LinkedIn during the past few days.